01
Latest
Written by the person doing the building — updated when there's something worth saying, not on a schedule.
Build vs. buy: a framework for AI features that doesn't waste your budget
Every vendor pitch says you need custom AI. Most don't. Here's the actual test we use before recommending a build over an off-the-shelf tool.
Read the piece →
Why "AI-ready" is the wrong bar to clear before you automate
Messy spreadsheets and inconsistent processes aren't a blocker — they're usually the starting point. What actually determines whether automation is worth it.
Read the piece →
The real cost of the tool you already bought
The subscription looks cheaper than the build — until you count the workarounds, the manual exports, and the seat fees for the person who just needs one screen.
Read the piece →